Philosophy

The Sign As Art Form and Beauty Matters

In this age of Computer Generated Generic Signage of vinyl, plastic, and synthetics, SIGNS of GOLD, Inc offers sui generis hand crafted Sign Artistry that utilizes the finest woods, paints, and gold leaf in the classic tradition of yesteryear’s custom craftsmanship.

custom signs buffalo new york

Pro bono gilding with the Society of Gilders (see Website) in New Orleans. Francis is a member of the Board of Trustees of the Society of Gilders


Far from today’s prevalent “cookie-cutter,” prosaic, and trite designs, SIGNS of GOLD prides itself in creating one-of-a-kind designs that are creative, unique, and elegant. We believe that the design phase is the most important aspect in the production of a beautiful Sign. Just as in the production of a motion picture film, no matter how many special FX and CGI are employed, when the script is poor, the movie is a failure. We try to design to win awards ... and we have. (See Awards Won).


To create Sign Artistry that communicates, enriches, and beautifies, SIGNS of GOLD employs hand craftsmanship exclusively. Our unique lettering styles range from classic Roman to graceful calligraphy. Logos, scrolls, flourishes, and embellishments ... all are hand crafted in exquisite high relief or elegant incised carving.

village signs buffalo

Application of 23.5K loose leaf with gilder's tip brush
accomplished only by this centuries-old hand technique
(See Link).


We use only the finest woods such as mahogany and sapelli, and the premium paints of the sign industry, not common house paint. Our installation brackets are hand crafted from space-age aluminum and our hardware is stainless steel. And our Gold is 23.75 K imported from Firenza, Italy.


We want our SIGN of GOLD to be
your SIGN of DISTINCTION.